The R/evolution of Email

Why email needs Enterprise 2.0 technologies

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The Problem

Today business email is essentially "broken". Or rather it is at the stage where its bad habits are institutionalized and accepted as the norm.

For example, people routinely abuse 'Reply All', CC, and distribution lists for broadcasting non-actionable informational emails. This is 'office spam' that contributes significantly to email overload and distractions because all recipients must take the time necessary to process these emails.

Another consequence of pushing non-actionable informational emails directly into other people's inboxes is that knowledge gets locked up and it is often hard to retrieve on-demand (when not simply deleted), and it's definitely not available to stakeholders not on the original recipient list or people joining teams later.

People do this because up until now they didn't have a choice - email is such a simple way to broadcast information and everybody knows how to do it.

The result is email overload, lower productivity, wasted knowledge, and ultimately, reduced competitiveness. Estimates vary but one report from Intel suggests that it may cost as much as US$1 billion annually for a knowledge intensive company of 50,000 employees.

The Solution

The solution for today's email problems is to extend existing email systems with Enterprise 2.0 technologies to support the way people naturally use them.  Email systems must evolve from a 'closed' person-to-person communications system to a hybrid solution featuring an 'open' collaborative platform for publishing and sharing non-private information.

From 'push' only to 'push' and 'pull' thereby giving people more control over their own attention and enabling on-demand knowledge discovery and sharing to all stakeholders.

In addition to being able to quickly find needed information, information should also 'find' people based on their criteria and terms.

For the first time, Taglocity 2.0 provides a viable alternative to Reply All, CC, and distribution list abuse that floods people's inboxes with non-actionable informational email. More importantly, this is a non-disruptive alternative that doesn't require users to abandon email for wikis or KM systems from the nineties.

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Call to Action

The way we work is changing rapidly. The ever increasing speed of business coupled with the exponentially increasing rate of information production within the geographically expanding work communities is creating both opportunities and threats.

There is an enormous competitive advantage for individuals and business who embrace new systems that enable contextual, agile, and simplified information exchange to communities of knowledge workers, without requiring them to rewire their brains. In addition, reducing email overload and attention deficit boosts productivity and frees up valuable time for more important tasks.

Conversely there are potentially devastating risks for those who don’t embrace these systems: information overload, lost productivity, stress & underperformance, wasted knowledge (aka intellectual capital), crippled collaboration, ineffective knowledge transfer and inefficient information sharing. Our technology mitigates these risks.

Taglocity 2.0

Taglocity 2.0 is an innovative Enterprise Web 2.0 inspired email productivity and knowledge sharing solution for agile enterprises. It provides a compelling competitive advantage for proactive individuals and agile enterprises. It's simple-to-use yet very powerful - and it’s enthusiastically adopted by users because it provides personal value and works within an environment they already use every day.

Knowledge waste & email overload solutions

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What is Enterprise 2.0?

Enterprise 2.0 is the term for the technologies and business practices that liberate the workforce from the constraints of legacy communication and productivity tools like traditional email.

It provides business managers with access to the right information at the right time through a web of inter-connected applications, services and devices. Enterprise 2.0 makes accessible the collective intelligence of many, translating to a huge competitive advantage in the form of increased innovation, productivity and agility.

Leveraging Enterprise Web 2.0 technologies like tagging, intelligent semantic search, collaborative publishing, subscriptions/alerts, daily digests, RSS feeds, networking/expertise location, and bookmarking, Taglocity embraces these emerging opportunities in a powerful and unique way.

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